Ricky Hatton gets branded by Wilson Cooke

Bury-based design agency Wilson Cooke is providing branding advice to Boxer Ricky Hatton.  It is working with the four subsidiary companies set up under the Punch Promotions Ltd umbrella (Hatton TV, Hatton Promotions, Hatton Merchandise and Hatton Health and Fitness) to bring the image of the divisions together and to create a series of guidelines which will be used globally to ensure consistency and to reflect Ricky's values.

Lee Whittingham, creative director at Wilson Cooke, said that the agency had worked closely with the Hyde-based boxer's team to create “Brand Hatton”.

He added: “I've always been a big fan of Ricky’s and the values he lives by, so it was a pleasure to work on this project with a great set of down-to-earth people."