To give practical effect to the principles of PPG1, the community plan & economic strategy thereby achieving high quality development in the built environment and gaining a competitive advantage for the Borough by delivering the following specific aims:

To improve the appearance and image of the Borough thereby encouraging investment and contributing to its success.

To achieve & maintain sustainable developments involving the prudent use of natural resources.

To achieve & maintain innovative developments which benefit from contemporary solutions whilst respecting and responding to the character of the Borough.